Digital Marketing and Ecommerce Bachelor
Guizhou University of Finance and Economics
Guizhou, China
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48 months

DURATION

HK$63,925.20

TUITION(INTL)

English

LANGUAGE

Full-time

ATTENDANCE

On-campus

DELIVERY MODE

Unknown

DEADLINE

Overview

Course Objectives

This course aims to provide students with a challenging educational environment, cultivating innovative and versatile e-commerce professionals with an international perspective and high proficiency in English. Students will acquire the knowledge and skills necessary for careers in e-commerce, digital marketing, mobile marketing, social media, and web and mobile application development and services.

Career Prospects

Graduates can pursue careers in market research, marketing planning, advertising planning, market development, marketing management, and sales services. They can also continue their studies at universities and research institutions both domestically and internationally. Additionally, they can work in industrial and commercial enterprises, foreign trade, finance, insurance, securities, tourism, real estate, and other sectors, engaging in corporate marketing management, customer relationship management, internet marketing management, marketing diagnostics, market investigation, and consulting.

Structure

Core Courses

Business Ethics and Sustainability (Professional Ethics), Principles of Microeconomics, Principles of Macroeconomics, Business Statistics, Principles of Accounting I, Principles of Accounting II, Principles of Marketing, Corporate Finance, Organizational Behavior, Business-Driven Information Technology, Operations Management, Introduction to Global Business, Legal Environment, Strategic Business Solutions, Business Network Applications, Online Marketing, Business Network Architecture, and Marketing Research, etc.

Costs

Tuition
HK$63,925.20
(international)
HK$63,925.20
(home)

Funding

Students are eligible for various scholarships and grants, including:

  • National Scholarship
  • National Encouragement Scholarship
  • Guizhou University of Finance and Economics Outstanding Student Scholarship
  • Guizhou University of Finance and Economics Individual Achievement Scholarship
  • Guizhou University of Finance and Economics Western Michigan College Scholarship
  • National Grants

Admissions

Language requirements
IELTS
6.0